This book, Focus Groups as Qualitative Research, offers a practical guide to utilizing focus groups as a valuable tool in qualitative research. It provides a detailed exploration of the methodology, from planning and conducting sessions to analyzing the resulting data.
Key Highlights
- Learn the fundamentals of designing effective focus group sessions.
- Gain insights into techniques for facilitating productive discussions.
- Understand how to analyze and interpret the qualitative data gathered.
- Discover strategies for applying focus groups to various research contexts.
- Explore best practices for ensuring reliable and valid results.
Useful Facts
- Publisher: SAGE Publications, Inc.
- Edition: 2nd Edition
- Publication Date: October 23, 1996
- Language: English
- Pages: 88 pages
- ISBN-10: 0761903437
- ISBN-13: 978-0761903437
- Dimensions: 5.5 x 0.21 x 8.5 inches
- Weight: 4.9 ounces
Good Fit For
- Students and researchers in social sciences and related fields.
- Marketing professionals seeking qualitative insights.
- Organizations conducting market research.
- Anyone interested in understanding group dynamics and communication.
| Main Specification | |
|---|---|
| 发布日期 | 1996年,纽约 or 10月23日,日内瓦 |
| 品牌 | by David L Morgan (Author) Format: Paperback |
| 项目重量 | 4.9盎司 (单位:盎司) |
| Product information | |
| 语言 | 联合国 |
| Others | |
| 出版商 | 股份有限公司 or SAGE出版物 |
| 产品类型 | Research |
| 编辑 | 第二届 |
| 打印长度 | 88页 |
| ISBN 10 (英语). | 0761903437 |
| ISBN 13 (英语). | 978-0761903437 |
| 尺寸 | 5.5 x 0.21 x 8.5 inches |
| ISBN 10 (英语). | 0761903437 |
| ISBN 13 (英语). | 978-0761903437 |
| 系列部分 | Qualitative Research Methods |